Free People has launched their new social media app, FP Me.
Here is the official post from the FP Blog, BLDG 25 but basically, its like LookBook meets Polyvore.
Customers now get their own profile where they can post looks, "heart" other people's pictures, add wishlists and create style story boards. Its so easy. All you need is an email address. Once you've joined the site, just take a picture of yourself in your favorite FP gear, then post it on any of the sites product pages. Here are screen shots of my profile and first look.
I foresee a lot of afternoons lost playing around on this site and making new friends.
So what do you think? Is this just a ploy to get more customers or another great place to share your personal style?